The Godfrey Phillips Bravery is a renowned corporate social responsibility initiative by Godfrey Phillips India. These Awards bring to light the uncommon spirit of the common man, and give recognition to extraordinary yet little known acts of physical valour, social service and humanitarian deeds. Instituted in 1990, over the past two decades, the initiative has awarded thousands of brave citizens. The awards have four categories and are held over zonal and one national event that include 20 states. Awards for Physical Courage, Social Act of Courage, Mind of Steel, Amodini Award for women, and a special Social Lifetime Achievement Award is presented at the Godfrey Phillips Bravery National Awards.

Over the years, the Award has grown both in terms of stature and importance. From merely awarding and recognizing the brave, Godfrey Phillips Bravery has now evolved into a movement with Women’s Empowerment initiatives added to the ambit.