Godfrey Phillips India’s forays into the international markets and success with new business ventures, is part of an endeavor to realise the company’s vision of becoming a leading player in India and beyond. Today, the International Division collaborates with some of the top players in the international tobacco industry to assist them in marketing their products and providing various professional and expert services including contract manufacturing, cut tobacco, smoke analysis and various other consultancy services. Many countries from the Middle East to West Africa, South East Africa, South East Asia, East Europe, Australia, South America and Central America have been added to the portfolio of exporting cigarettes as well as cut tobacco. Brands like Force 10, Jaisalmer, Originals and Ultima are already making substantial inroads in their respective markets.
The success of the International Division can aptly be credited to the superior, state-of-the-art infrastructure that supports it, which begins right from the superior quality leaf ensured by the Leaf Division to the end product from the Manufacturing units. In order to become a leading player in the international tobacco industry, the International Division constantly upgrades and improves systems and processes through better R&D practices, upgraded manufacturing facilities and a better understanding of consumer and market needs.