Godfrey Phillips India launched the Funda Goli range of candies in 2009 with an eye on the fast growing confectionary business in India. To distinguish itself from the many brands in the market, this unique brand offers international quality with an Indian core, and has since helped establish a niche identity for the company. Developed with the objective of providing the Indian consumer with a candy that is not only fun to eat, but also one that caters to the varied Indian taste profile, the brand is synonymous with flavours that are meant to capture the Indian heart. From Refreshing Saunf to Orange Mints, Slurpy Lychee and Kaccha Aam candies, Funda Goli endeavours to tingle the Indian taste buds.
To ensure Funda Goli’s success and a wide reach, the Group’s strong distribution network was fully leveraged for this brand. With Funda Goli quickly gaining popularity in the highly competitive confectionery market, it has proved to be a valuable addition to the group’s brand portfolio.